Smileys by Design
Ph 0424 770811
info@smileys.com.au

Do you know where your website traffic comes from?

Do you know what terms your website traffic used to find your site?

Do you know where your website traffic is going on your site?

This is just the tip of the iceberg. If you don’t know or you don’t care, then you are missing a lot of opportunities.

If all you monitor from your site is how many times the phone rings, or how many people email you a quote request each month and ignore or dismiss the importance of your traffic monitoring, you are like a dog chasing its tail.

There is a cause and effect relationship here. If you walked out to your car and it didn’t start, would you throw the car away? If you are like me you would have an expert inspect your car to find out what’s wrong with it. Yet people never want to have their website inspected to find out what’s wrong. Instead they opt for replacing the site with a new site because the “old one didn’t work”. After the new site is built…and doesn’t work again, every web developer in this persons mind is a rip off artist. Let’s stop this insanity!

When I bring my car to the garage to have it looked at, the first thing they are going to do is inspect my car. They will go through the most likely causes as to why my car isn’t starting and make sure that each one of these is resolved. If that doesn’t solve the problem they will look deeper for a cause. Baring any huge obstacle the car will eventually start and will not have to be thrown away. The same is true for your website…

Baring any huge obstacle the website can be made to work and will not have to be thrown away.

Since we are talking about traffic to the site, we can monitor the traffic to find out who is coming or going and determine if it’s running as expected. Using various types of software we will be able to see the search terms used, the search engines used, and details as to where your traffic is going and what it is doing. We now have numbers in which to measure whether the site is reaching its expected benchmarks. What Gets Measured Gets Managed!

From the results, we can create a to-do list of fixes that need to be made to the site to improve its performance. We can change page titles, copy and other elements to improve how the site is found in search engines, and even submit it to more search engines if not enough of them have found the site.

You can modify product information so that it more closely matches our traffics expectation, something as little as a correct model number can work wonders to improve traffic.

If you do not have the time to do these things, bring in a mechanic. When it comes to my car that’s what I do. I don’t have time to perform engine repair and I sure don’t have the equipment to do so properly. I might know a lot if technical “stuff” but when it comes to cars I only know the basics and therefore I am willing to pay someone to do it for me.

Who can be your “website mechanic”? Start with your current web developer. If you don’t have them anymore, ask other business owners who they use and what their traffic reports look like. If that fails, well you can always contact us (www.ows.net) to have a look at the site you have and make improvements.

HOW TO BUY A WEBSITE: THINGS TO CONSIDER WHEN QUOTING FOR A WEB DESIGN SERVICE

Smileys WebsiteIf you want to buy a website for your business you will find that the prices vary from a few hundred to thousands of dollars depending on the website vendor and the sometimes difficult to understand features provided. Before you jump into asking for quotations for your website the best is for you to understand the technical terms in plain English so you can ask and pay for what you really need. If you buy a “cheap” website it might not have the functionality you expect and if your website ends up being an expensive project you might be paying for features you don’t even need.

When quoting for a website the following items will affect the cost. I suggest you read the article below to understand all these terms:

* Number of web pages
* Number of images
* Type of website: static or dynamic
* Template vs custom based websites
* Flash animations
* Scripts required (functionality)
* Search Engine Optimization (SEO)tools
* Web Hosting
* Content Management System (CMS)
* Shopping cart and ecommerce

Smileys by Design
Ph 0424 770811
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We currently have a tech on site in Bundaberg, Queensland, 4670

Bundaberg website design
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Smileys Website Design
Cnr Griffith & Warner St
Coolangatta, 4225
Ph 0424 88 07 11
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Flash Website Design

The strategic use of Flash website design can dramatically improve your internet appeal. Our Flash website designers help your website to capture the attention of your audience, establish a personal connection with your customers, and deliver a high quality appearance.

Flash website design technology is used most effectively as an accent within website design. Flash website design brings motion and sound to your pages.

A knowledgable website design company knows how to properly add Flash website design to create an awe inspiring visual design. The days of static, motionless pages are long over.

The biggest way of making a site stand out from all your competitors is through the use of Flash website design. Over 97% of the Internet users have Flash already installed on their web browsers.

Today's business world requires a strong web presence. It's not enough to just have a web site or online store. Your site must make an impact. Quality Flash website design and HTML website design is the key to a lasting impression. A lasting impression is the key to return business.

By integrating music, video, graphics, 3D and animation in a user friendly design, our web developers will make certain that your potential clients will leave with all the information they came for plus a web experience they won't soon forget.

CMS - Content Management System Website

Smileys WebsiteSelf maintenance websites are also called content management systems. (CMS) enables a site owner to modify the content their website. CMS is a web based system used to manage the content of a web site or individual pages of a website.

The CMS administration interface allows the site owner or employees who may not know HTML manage the creation, modification, and removal of content from a website without needing a Webmaster.

CMS is ideal for websites which are updated frequently or for companies that do not wish to be reliant on other people to update their website. A Content Management System can provide the ability to update almost any area of a website.

it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization go. Anybody with basic word processing skills can easily learn to manage a websites content

Changes to the website are made via a simple, browser-based interface you will be able to easily add new press releases or news items, manage staff pages, job listings, product images and change content pages on your site.

ABC offers the options of a site wide CMS system or just a page or two on your existing site can be made editable. Call today for a quote on your project.

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