Search Engine Optimization
the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
A website becomes a more powerful marketing tool when it is listed in the major search engines and internet directories.
We are proud of our success in promoting websites to the search engines and directories. This is a complex undertaking. The way search engines and directories list and rank websites change on an almost daily basis. An important part of our job is keeping up with these changes so your website can be found by the people that want your products and services.
Recently, a number of the major engines and directories have also started to charge for submissions. This is also a change that we must keep up with so we can explain the many options available to you and advise you how to archive your goals at the most reasonable cost.
Just submitting a website to the search engines is not enough! The website must be prepared with keywords, titles and descriptions. We have sophisticated software that will optimize your website so it will rank well in the search engines and produce the best results for your business or organization.
If you have a new website or a website that has never been promoted in the search engines before we recommend what we refer to as a Basic promotion. Our Basic promotion includes tuning the copy on the home page to be search engine friendly, inserting appropriate meta tags, doing keyword research and manually submitting the website to all of the top free search engines. A basic promotion takes about 8 to 12 weeks to migrate through the search engines.
If your website has already been promoted to the top search engines and you would like to improve your rankings, we have software that will analyze your current positions. Then we can propose a customized promotion for your website that will accomplish your goals. Custom promotions are charged on an hourly basis and we will be happy to give you a quote once we have run a report and discussed your goals with you.
We can also provide you with our optional Monthly Maintanance Plan. We will automatically analyze your rankings each month and make changes to your site to insure your rankings stay as high as possible.